5 Reasons Why Every Business Needs a simple Website

If there’s one thing I’ve followed in my career as a principle, then it’s KISS; keep it simple, stupid. In line with this, I propose that your website be simple. And it’s not just me saying this. Millions of other industry professionals are of the same opinion, and here is what you need to know about the undeniable benefits of a simple website design:

Let your product/service do the talking

Your website is the first step towards reaching prospective customers for all businesses. You want your clients to learn about your product or service. That’s it. Don’t clutter your website, and don’t distract their minds.

Think of your website as a digital handshake for more clarity. You introduce what you have to offer to visitors. Your messaging, aesthetic, and information should fulfill clients’ expectations; otherwise, you may lose a new client. Similarly, today’s digitally savvy consumers won’t even know you exist if you don’t have a website, leading to more missed opportunities.

However, you create opportunities if you have a well-presented, highly informative website design. By making a great first impression, visitors will remain engaged for more time, which means they’re more likely to become clients or contact you.

Stand the test of time

The great thing about a simple interface is that it’s never outdated. An old and outdated website gives your client the impression that you don’t have time to focus on a critical area of your business. It implies that you are unconcerned about the needs of your customers.

The visitor’s perception of a website is formed in 0.05 seconds. Having a website that doesn’t reflect your brand, customer engagement, or business personality is the last thing you want.
Some of the most common issues with outdated websites are as follows:

• The bounce rate is high.
• A website that isn’t mobile-first.
• Inadequate Website Health.
• Visitors do not read the content.
• Page load time is slow.
• Website updates are infrequent.
• Lead generation results are poor.
• Call to Action is ineffective.

Simplistic website design means you don’t need to constantly revamp the model in the hopes of appealing to the current fad. A clean simple website design stays relevant and trendy over many, many years.

Get on Google’s right side

Google loves websites. What Google loves more than websites is an uncomplicated site structure. Having a simple design with a minimum number of pages and words means it’s easier for Google to crawl across web pages and rank your website higher in page ranks.

Consider the following factors as you check the functionality of your website to keep it Google-friendly: :

• Does every part of your website work as it’s intended to?
• Do all your website hyperlinks work correctly? 
• Do your contact forms go through to the right place? 
• Are lists of your site search results displayed well?
•  Does the searcher get the information they want?
• Are you capturing emails in a non-sales, friendly way?
• Are all social media integrations up-to-date?

Make a memorable first impression

A simple website layout will stand out in your client’s mind and will surely be memorable. Think of any logo that comes to your mind. Probably Apple, McDonald’s, Google, or Mercedes? All these logos have one thing in common -simplicity. While choosing a logo for your company, keep the following factors in mind:

• It should maintain simplicity.
• It should maintain Memorability
• It should be unique
• It should reflect your company in an honest way
• .It should be timeless.
• It must be well-balanced.
• It should be adaptable.

Let science back it up

A simple website design can increase conversion rates. Let’s break it down. An average user views your site for less than 8 seconds. A simple website design with minimalistic graphics will load super fast. According to studies done by Tyton Media, when a page takes more than 5 seconds to load, the bounce rate increases by almost 100%. Couple the two together, and you’ve got an interested client within seconds.

It might be tempting to put all your efforts into making your website stand out. But that strategy will do more harm than good, as with most overly ambitious things. In order to make your website more impactful, you should simplify its design consciously. Make sure there are no feelings of confusion or dissatisfaction from using your website.

Whatever you do in website design, always remember to keep it simple when building your website. The next time someone asks your opinion about a simple website design in Dubai, give them a “KISS” and direct them to this page. At puneet.ae, we understand the importance of standing out from the crowd to boost your company’s online presence. With the help of our experienced professionals, you can create a simple website faster and easier than ever before.

 If you found this interesting, have any questions, or would like to learn more, our Branding Agency in Dubai can help, please drop us a line at puneet.ae