Giving Voice To The Voiceless: A Guide to Developing An Online Brand Identity

17 October 2022

Everyone’s on social media. From politicians to actors, CEOs to your next-door neighbor, everyone has an online brand identity, so why not do the same for your business? Transform your corporate entity into a digital influencer. Your company isn’t just providing a product or service; you’re enriching a person’s life and providing value.

And there’s no denying the fact that social media can be daunting. Multiple apps, websites, and platforms can make you feel lost at sea, but here’s a handy guide on how you can tackle the world of internet branding.

Brand Identity

Back to the future? More like back to the basics!

Brand identity, in its purest form, means how you want a customer to perceive your brand. A brand identity should answer questions such as

  • What do you do?
  • What value do you bring to a customer’s life?
  • How can you help solve a problem?
  • Why should customers choose you?

Before you bust out your elaborate posts, it’s necessary to keep things simple. Ensure you have a uniform brand identity online. This means consistency in terms of logos, banners, and social media handles. Once you have these things down pat, you can move on to tailoring each social media platform.

Cater To Your Clientele

Creating value is vital today, where competitors are a dime a dozen, and your customers have a wide array of choices. Ensuring your posts speak to your target audience can make or break your brand identity. Hence, understand your target market and curate content that appeals to them.

Just as your customer has a marketing profile, they also have an online social profile. The difference between successful and mediocre brand identities is that successful businesses have targeted their consumers’ social media profiles and thus cater to their needs. From infographics to behind-the-scenes posts, be it video marketing or personal testimonials, you’re sure to find your niche when it comes to satisfying your audience through carefully crafted content.

Picking The Proper Platform

Now you’ve decided on a consistent brand image and honed in on your audience. The next step is deciding on which social media platform is the best fit for your business voice.

Is it Facebook, which has over 2.26 billion users? Or maybe Instagram, boasting over a billion users? Or is the quirky platform of Twitter with a humble user count of about 330 million users?

Whichever platform or platforms (don’t limit yourself!) you’ve decided to go with, understand that they each have their pros and cons. Therefore, tailor your posts to match the platform and consequently show several facets of your brand’s identity. For example, the mature and stable nature of Facebook makes it the perfect platform to portray your business through a more professional lens. In contrast, the trendier Instagram platform can showcase the personal nature of the company through content relating to work culture and behind-the-scenes footage.

Consistency may be key, but Relevance is Indispensable

So you’ve worked hard on your business, and you want the whole world to know! That’s great! However, most companies tend to post rapidly over a short period of time and then seem to fall off the face of the earth. Therefore you need to be consistent. Set up a suitable posting schedule and stick to it. If you want to catch your potential customer’s eye, you need to be in the spotlight.

And while it’s great to post on a regular basis, it’s also important to post content that is suitable for your organization. That’s not to say that you need to limit your posts just to harping on about your business, but you can customize your posts so that they relate to your field. What’s more, the great thing about social media is how fast things can go viral! Don’t be afraid to jump on the bandwagon and try out the latest trend or meme format. You never know when one of your posts may take off!

Your business isn’t one-dimensional, and thanks to the power of social media, you can now showcase your company as being multi-faceted with a personality and vibe of its own. Make people fall in love with your business identity, and the sales will follow suit.

One of the top branding agencies in Dubai is We can comprehend your unique needs and adjust our services to match them. Visit our website to view our customized services, or call our team at +971 4 422 4814 or +971 4 422 4815 to get in touch.

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