Brand Identity: How to Develop a Unique & Memorable Brand For Your Business

With the markets becoming hyper-competitive, the onus is on organizations to become celebrated brands that live up to their claims and satisfy customers to the core. As a result, every single statement that defines your brand should be the result of thought-provoking consultations. Read more to know about Brand Identity: How to Develop a Unique & Memorable Brand For Your Business.

For example, a brand’s mission statement answers its lifelong mission and its contribution to the community. Similarly, the vision statement indicates the brand’s long-term goals and the roadmap to achieve them.

However, considering the existing dynamics of the ever-growing markets of modern times, it is crucial for every brand to have a proper purpose statement. It should elucidate why people should trust the brand and prefer it to others when there are bigger fishes to catch in the water.

This makes an instant impression on customers’ minds and helps them decide if they should continue further with the brand. If the purpose statement is vague and irrelevant, it fails to meet the expectations. Hence, you need to put forth honest efforts to create a purpose statement for your brand. If possible, seeking the assistance of a renowned branding company in Dubai that extends branding services in Dubai would be a feasible choice to serve your cause.

Staying with this discussion, here we have highlighted the importance and the best ways to form a brand statement so that you can make the most of it and come up with a trustworthy name in your market niche.

Why is a brand statement more important now?

Brand statement swerves a lot more purposes than defining “why do you exist?” Most people consider the mission and vision as an inevitable aspect of the branding of their business.

But they don’t realize that the thoughts of every customer culminate in “why should we choose you?” To answer this question, every brand needs to be upfront and define the statement with authenticity, relevance, meaning, and accuracy.

To do so flawlessly, every company must understand the key role that a simple statement plays. Let’s delve deeper and discover some of the major benefits of defining a brand statement. This will motivate you further to have an out-of-the-box and focused outline of your business purpose.

1. Helps you stand unique from the competitors

One of the major functions of the brand purpose statement is to project yourself as a unique organization in your industry. Whether you’re a newbie in the market or trying to go up against the bigger giants, you must make yourself sound unique, convincing, and different.

You might be providing the same products or services as your contenders, which is acceptable. But if you have the same or no purpose at all, it could backfire. To have a distinctive identity is therefore an integral need of your business and the purpose statement is the best to execute this job. While it will set your business apart from the rest in your domain, it will also create a sense of credibility among your visitors and loyal customers.

2. Answers people’s queries about your business

Do you have any idea of how many people instantly react when you launch your product, or what traffic you get during the first month? Well! The numbers are likely to be insignificant because you are new to the market.

Because you are new to the business world, hardly a handful of people will know about your brand, and the response will automatically be low. Notably, a purpose statement can define your existence and let others be aware of your brand’s presence in the market. If it holds the tendency to enthral your potential visitors, they will most probably become your customers.

Moreover, to ensure quality conversions, your purpose statement also needs to be of high quality, which is where the assistance of a professional agency could prove worthwhile.

3. Helps people make an instant decision

When someone asks you a question starting with “Why,” you respond accordingly. Based on your answer, the person asking the question decides if he is convinced. Similarly, when it comes to your brand, you need to hire a branding company in Dubai that offers the best branding services. You can expect it to brainstorm a proper answer to why in the form of a clear-cut purpose statement on your behalf. It should be convincing enough to motivate your visitors to shop for your products or avail of the services of your business. In short, your brand purpose makes it easier for them to decide their move with respect to your brand.

4. Strengthen the connection with your audience

Another reason you have to focus on the brand statement is to strengthen your connection with the audience. If you do not establish a trustworthy and strong relationship, there is no way you will be able to increase sales and get the revenues you have desired.

Similarly, your brand won’t get the expected online reputation, leading to a declining conversion ratio and lead generation. Overall, your brand purpose determines the future of your business. You cannot put it at stake when the competition is so high, which makes defining an effective purpose all the more important.

5. Forms the base of the brand mission and vision

Your brand’s mission and vision statements depend on the purpose as it forms the core principle. Both the vision and mission statements encompass what you define in the purpose. Therefore, making them impactful is difficult if you do not form them precisely. So, when you focus more on these statements, you should start with strengthening the foundation, which is where the need to have a thought-provoking brand purpose becomes inevitable.

6. Gives a realistic insight into the operations

By hiring a renowned branding company in Dubai to work for your organization, you will have the advantage of offering real insight into your business operations. This way, you can establish reliability and trust with your audience. It will further ensure that you can easily work on attracting more customers to the brand. Besides, when you give an insight into your business, you are opening a window to make yourself unique from the contender.

7. Best ways to create the brand purpose flawlessly

Even though you can hire the best branding agency, you must know how to form the perfect and flawless brand purpose statement. Here is a quick insight into the same.

• Always ensure to align your brand purpose with your business value. If you do not define value in the statement, there is no way you can make an immediate impact on the readers.
• Your brand purpose must define a scope clearly with no vagueness to ensure your customers know what they should do.
• In the brand purpose statement, you need to define why you have launched your business and why it differs from others.

Wrapping up

Creating the perfect brand statement is not easy, especially when you have countless contenders who have already established a purpose to benefit their business. Therefore, you need to come up with an out-of-the-box strategy to pierce through the cutthroat industry competition. Defining a concise, focused, and unique brand purpose plays an integral role in executing this coveted task. To help you define the reason for your business, seeking the help of a renowned Branding Agency in Dubai like Puneet.ae would be worthwhile.