The global eCommerce industry is ever-changing. Online businesses must keep up-to-date with eCommerce trends and ever-changing customer expectations. Losing sales means falling behind. The past two years have been a whirlwind for eCommerce automation as the pandemic fundamentally altered their marketing perspective. eCommerce automation also grew as the demand for automated workflows for retaining and engaging customers worldwide increased, reducing time and errors.

This article will break down the relevant eCommerce automation trends you should be aware of in 2023. By the end of this article, you’ll be better prepared to meet the expectations of the eCommerce automation industry, discover new ways to improve efficiency and deliver the next-level online shopping experience.

What is eCommerce Automation?

First, let’s define marketing automation. Because automation is still in its early stages, the term is relatively new. According to Single Grain, marketing automation is “the use of software to automate your marketing efforts across multi-channel marketing channels such as websites, social media, email, and others.”

By combining eCommerce and marketing automation, you get all the benefits of a sophisticated shopping experience and the ability to create customer-tailored marketing campaigns for your audience.

With some initial setup and occasional tweaking and monitoring, you can drive more traffic to your site, increase the number and amount spent on orders, and bring back more returning customers.

Ideas for Effective eCommerce Automation

There are several advantages to eCommerce automation, but where do you begin? Here are some tried-and-true methods for achieving measurable results.

1.  Grow your list with CRM Software

Customer Relationship Management (CRM) software is the foundation of a solid list eCommerce automation growth strategy. CRM is a powerful tool for managing data related to your interactions with customers and leads. Every time you interact, you learn something new, and your CRM keeps track of everything for you. That CRM data, combined with automated follow-up, will keep your list growing and thriving. Freshworks, Keap,Monday.com, Sendinblue, Pipedrive, Capsule, Hubspot, and salesforce are some of the renowned CRMs available in the market.

2. SMS Marketing

SMS marketing is a new tactic that has given the eCommerce automation process a direct line to their customers in recent years. However, SMS marketing should be done in the right amount and at the right time to get the best results. 

Collecting people’s phone numbers is difficult, but when a customer offers you the ability to reach them at any time on one of their most used devices, know that they trust your brand and are committed to being repeat buyers for a long time.

SMS marketing allows you to contact and connect with your customers, allowing you to maintain a positive relationship with them while also reminding them of your brand.

The most important advice is to keep the messages short, so send a few lines that are easy to understand if it’s a sale or a new drop of items. Sending a short, to-the-point text message is essential for capturing the attention of potential customers, and what makes SMS marketing appealing is its simplicity, as opposed to emails, which require some design or imagery. So, with all of that said, consider SMS marketing as a way to reach out and spread your brand’s news quickly and across a broad geographical range.

3. E-Mail is still king

An email has long played an essential role in any digital marketing campaign, but with automation and data collection advancements, email campaigns are delivering better results for eCommerce automation than ever.

When creating marketing campaigns to persuade your potential audience and create brand awareness, digital marketing, and email campaigns go hand in hand. Promotional emails are sent by hand; you might send a newsletter with a discount message or a notice about a recent sale. Email marketing is producing better results than ever before, but what matters is distinguishing between promotional and automated emails.

Automated emails, on the other hand, are based on user behavior. Potential customers receive them when they abandon a cart, purchase something, or even send automated emails based on previous purchases that suggest similar products.

The key here is to tailor the automated emails to your customer’s needs to improve eCommerce automation and consequently, which will increase sales and website traffic, which is the end goal of all digital campaigns.

4. Reward Loyal Clients

In an era when customers have so many options, you must recognize and reward your loyal customers. Because eCommerce automation collects valuable data on your customers, you can segment them and cultivate long-term customer relationships. You can provide flat discounts, exclusive offers, BOGO promotions, gifts, and other benefits through your loyalty program.

Developing a loyal customer base effectively generates a consistent revenue stream because such customers are five times more likely to purchase from you, seven times more likely to try out new products, and four times more likely to refer you to their peers.

5. Marketing via multiple channels (Omnichannel Marketing)

The practice of customers interacting with brands across multiple channels, such as websites, social media, email, videos, and more, is referred to as omnichannel marketing. It is essential in eCommerce automation trends because it focuses on delivering what customers want.

Marketers are no longer limited to traditional forms of marketing, such as television or newspapers. With the internet taking over the marketing scene, there are virtually limitless ways to interact with customers. However, this brings with it the challenge of providing efficient and responsive marketing solutions while ensuring a consistent experience.

Omnichannel marketing meets consumer demands across multiple channels without losing the context of their conversations, and it enables businesses to retarget their content.

6. Capture Customer Feedback

Several studies show that eCommerce companies can increase conversion rates by urging customers to post ratings and reviews of the products. Because it automatically collects customer feedback,eCommerce marketing automation software facilitates this task. After a few days have passed since the customer’s purchase, you can ask them to share their customer experience.

A recent study found that 88% of consumers place an equal amount of trust in online reviews and personal recommendations, and 72% of consumers say positive reviews increase their trust in brands. Millennials place 50% more trust in user-generated content than in other media.

7. Chatbots

A chatbot is a computer program that simulates real-life human conversation, usually through text chats. Chatbots, unlike human agents, can respond to multiple requests at once. The customer-centric approach will persist, whether manual or AI-powered.

A robust eCommerce lead generation tool, eCommerce automation bots allow online retailers to generate leads. Engaging passive visitors on a retailer’s website, app, or other digital touchpoints using intelligent prompts converts them into engaged customers.

Final Thoughts – eCommerce Automation

As stated in the article above, eCommerce marketing automation can revitalize your eCommerce venture and propel your business into the future. With its profound impact on ROI, unlimited potential, and high versatility, eCommerce automation can be the key to your success.

Marketers can now gather more specific data about their customers’ behavior and interests thanks to advanced technologies, allowing them to create and execute campaigns based on that information. Automation in eCommerce marketing has flipped the script and made campaigns more targeted, allowing marketers to reach out to more customers and communicate with them, which meets their needs and encourages them to become loyal customers.

For more information and assistance implementing strong eCommerce automation tactics for your business, reach out to our Branding Company in Dubai. please do not hesitate to contact one of our professionals from puneet.ae.