Why You Must Choose a Domain Name Carefully

17 November 2021

Introduction

More than 30 years ago, on March 15, 1985, the first domain name was registered. And as of March 31, 2021, the .com domain extension itself tallied 154.6 million domain name registrations. With so much competition, picking the correct domain name for your company is paramount.

What does a domain name mean for your customer?

The importance of domain names is way more than you would believe. When you begin to think about your firm, you’ll realize that its internet presence is a crucial narrative component. It might seem like just one of the items on an extensive list, but it’s critical.

Today, everyone turns to the web for assistance, particularly if they need to locate particular info or a specific product. If you genuinely want to see your venture live up to its potential, you’ll need a webpage, which you can’t build without first deciding on a domain name that meets your brand’s goals.

Domain names are vital on a fundamental level since the Internet’s address mechanism would be ineffective without these. Every device on the web has an IP address, a four-number string interspersed with periods, for example- 195.167.0.3. Because memorizing every one of your favorite sites’ IP addresses would be practically difficult, a team of tech experts devised the website domain system to give every numeric IP address a specific name.

Domain names, on the other hand, are considerably more than just a technological shortcut for internet users. A concise, recognizable domain name might be the difference between a thriving digital presence and getting lost in the online crowd for your business.

What does the correct Domain Name do for you?

1.)Your Domain Name Sets Expectations

When users come across your domain name on the web, they will have certain assumptions, and you must ensure that those preconceptions are satisfied in the most profitable way for both you and your organization. Your brand will become more well-known if you choose the proper domain name because of its recall value. It dramatically strengthens your brand if it matches your company name, making it easier for clients to recall. Furthermore, because users would share it with their contacts, it will be a simple technique to attract additional people to your website.

2.) Boosts your SEO

What is the importance of a Domain Name in SEO?

Search engine optimization (SEO) makes you more visible on search results. What is the mechanism behind it?

Search engines utilize ranking variables to ensure the best results when you look up something – only the most valuable sites will appear at the top of SERPs. Since only about 20% of visitors go past the first page of Search Engines, ranking high is critical if you want users to discover your website.

Using SEO industry standards on your website will help you rank higher in the SERPs, resulting in more regular visitors. One of the most significant variables that affect SEO is a proper domain name. Picking a bad domain name will not only complicate your SEO strategy but, in the long term, will affect your web traffic.

3.) Gives your online presence more mobility

When you hold your domain name, you can keep it even if you change website hosts or move to your own in-house servers/systems. If you don’t own your domain name, you’ll have to get a new website URL. This will wipe out all of your previous branding efforts and search engine rankings.

4.) Protect Your Business

Premium domains are an investment in your business that will help to safeguard it. If a rival registers a domain name that is confusingly similar to yours, you may lose a lot of valued consumers.

What is the best domain extension?

The top-level domain (TLD) names on the web are often referred to as domains with a.com,.org, or.net extension. Sometimes, they are neglected in favor of names or attachments that are less expensive or more readily accessible. TLD names, also known as gTLDs (generic top-level domains), are typically the better choices, with.com being the most popular, well-known, and lucrative.

If you are looking to target only a particular country or location, ccTLDs (country code top-level domains) are a good pick too. ccTLDs are country-specific domain names like .mx (Mexico),.io (British Indian Ocean Territory),.eu (European Union), .ie (Ireland) and.ca (Canadian Capital Territory/ Canada).

Which nameserver should you utilize?

The nameserver names or IP addresses for your domain’s zone file will be determined by the hosting firm you employ for your web domain.

You’ll need to adjust the DNS settings for your domain name through your domain registrar, who will then notify the domain registry of the modifications.

It might take up to 48 hours for global domain name server systems to update after you make changes to your DNS server configurations. “Propagation” is usually the term for this timeframe.

The Do’s and Don’ts of Domain Name-Picking

Think of it as naming a kid. You wouldn’t want to rush it because changing it later would cost a lot of money, effort, and hassle for the kid in the future. Hence, you want something that describes the child best and sounds pleasing for other people to say and remember.

1.) Avoid making judgments based on the price of a domain

Your brand’s website is essential and should not be handled accordingly. It is your reputation and brand that precedes you at every contact point of your venture’s life. Purchasing a less expensive name simply because it is obtainable and affordable is a fantastic way to experiment with a concept or a project, but not for a serious business venture.

2.) Embodies the qualities of a powerful brand

Domain name criteria are comparable with brand features. The characteristics of a great brand should be present in your domain name.

3.) Distinctive and valuable

A good brand name is one-of-a-kind and memorable. What is it about your brand that sets it apart from the competition? You should try to include that into your domain name if at all doable.

4.) Keep it short

In addition, your domain name should be significant and short so that it is easy to remember. It should represent the name of your firm and the services you provide. It may even be motivating, if relevant, so that new people will research your site and become clients.

5.) Know your keywords

Keywords are terms in the domain name linked to the product or service you offer/advertise on the website. For instance, have a look at best-dry-cleaners.com. This is called EMD, or exact match domain.

Even though most users believe that employing keywords or EMDs would enhance site traffic, Google has updated its algorithm in recent years to favor sites with in-depth and consistent branding rather than rigorous keyword usage. This is Google’s approach of eliminating “noise” in your search results.

Applying domain keywords, on the other hand, isn’t necessarily a terrible idea. You know precisely what they’re offering on the top website from a sales standpoint, but be wary of being mistaken for spam. But this can be avoided by having credible branding for your website & company, so you need not worry too much.

6.) Ask some friends

Talk to your friends/family about the domain name you’re considering. Do they know how to spell it? If not, no one else will likely be able to.

Also, make a physical note of the web domain. Is it anything they can’t say/pronounce? What do they believe the purpose of a website with such a name will be? If they don’t know, neither will a prospective consumer scanning the internet.

7.) Avoid domain names with hyphens and numbers

In the great majority of circumstances, hyphens and digits should be avoided in top-level domains. One of the most important purposes for your domain name is for people to remember it and enter it fast.

8.) Check for any copyright or trademark concerns with your domain names

It would help if you always double-checked to make sure you’re not purchasing a domain name that has already been copyrighted or trademarked.

This is also true for any specialized site web address you could purchase. If you want to publish reviews of a particular brand’s cars, for example, you should never acquire the domain name xyzbrandcars.com without first seeking consent from that company.

9.) A domain-based email helps boost your credibility.

The ability to generate and utilize domain-specific email addresses is an often-overlooked perk of acquiring a company domain. Most small company owners still connect with their consumers using free email services like Gmail or Yahoo.

Users are growing more demanding and tech-aware. As a result, they demand a certain degree of professionalism from the companies whose services they utilize. Minor distinctions, such as having a unique business email, might tilt the scales in your direction in a highly competitive industry.

10.) Avoid cybersquatters

Negotiating with cybersquatters, also known as domain occupants, is one of the most annoying aspects of obtaining domain names. These are individuals who buy prominent business names, people’s names, or copyrighted/trademarked content, or even trademarks themselves and “sit” on them in the hopes of reselling it to the original proprietor for a quick profit.

In acquiring your business’s web domain, you should prevent this by obtaining all top-level domains or TLDs (such as.com, .net, or a regional TLD, such as .eu) at the same time.

11.) Don’t hurry the process

Choosing the perfect web domain is similar to selecting the perfect company name. Before you take the plunge:

  • Do some homework.
  • Look at words for sale or that are about to expire.
  • Get some advice from those around.

A brand’s domain is an integral part of your branding strategy, so give it the time and attention it needs.

Conclusion

Before purchasing the appropriate domain name for your company’s online endeavor, make sure you give it a great deal of thought. It’s similar to a tattoo in that it’s intended to last a lot of years. Of course, it’s changeable, but the process would be uncomfortable and would cost you more money.

If you already know what your intended domain should be called, don’t waste any time and purchase it straight away before someone else beats you to it. It’s important to note that you don’t need to have a product/service ready to go to register your domain.

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