Essential Tips to Create Customer Centric Landing Pages

Many people build their own business websites and e-commerce stores to facilitate business operations. Customer centric landing pages aim to meet the customer’s needs and wants. But have you ever considered what might entice your customer? How do you go about creating great customer-centric landing pages?

Understanding your potential customer is one of the first things you learn when you start marketing your business. Knowing who you’re trying to reach makes you confident that whatever you create will be well received.

Usually, businesses devote significant time and money to creating the perfect product pattern for their customers, which helps them succeed. However, when it comes to elements that do not directly serve customers, such as a website or a landing page, businesses frequently lack the right mix of elements to engage audiences. Some Critical aspects suggested by our team of professional and dynamic web designers in Dubai are as follows:

What should a Customer Centric Landing pages include?

Creating a customer-centric landing page is similar to creating a user-friendly product. The only difference is that you provide a landing page as a gateway to your products and services. For example, consider a real-life scenario where guests arrive at your door, and after you let them in, they become confused about whether your space is a house or a maze!

So, conduct proper analysis, develop powerful product strategies, and improve conversion rates with a simplified business proposition. Let’s look at the various landing page elements you can use to engage your customers better.

1. Inquiry popups

 Popups are the first thing that we see when we visit a website. However, if your popup does not request information from the consumer, it deviates from the original purpose of its creation. For example, landing pages with a popup signup form achieve more than 23% conversion rates and 66% signup rates. The original landing page has a 5.1% conversion rate and a 3% signup rate.

This discovery demonstrates that popups, like landing pages, are popular. Furthermore, landing pages are less effective than popups if you provide a popup sign-up form. Knowing this, you can decide where to concentrate your efforts on your landing page.

2. Keyword Expertise 

The keyword is the next critical component while creating customer-centric landing pages. It is the heart of your marketing strategy because if you do not strategize your keywords, the entire landing page will be like a nameless book that is difficult to find on the internet. Ranking for organic keywords is just as important as ranking for PPC (Pay Per Click) keywords. In organic searches, approximately 48% of the top landing pages rank as they recognized that their landing pages played a significant role in their SEO. As a result, use trending keywords to help your landing page obtain organic listings.

3. Interesting Headlines

Because a headline may contain keywords. You will need to conduct keyword research first. Every component of your landing must be compelling and serve a single purpose. Make the headline, in particular, appealing because the landing page will have a better chance of beating the odds if your headline is good. 

Call To Action(CTA) is another important factor in any sales marketing funnel that has three essential phases: Tofu (top of the funnel-awareness stage), Mofu (middle of the funnel consideration), and Bofu (bottom of the funnel- conversion). A CTA can assist customers in moving from one stage of a marketing funnel to another.

4. Form layouts:

The layout of your signup form is just as important as the layout of your landing page. 46% of landing pages that optimize their form layout significantly impact conversions. To achieve the best form layout, you should conduct A/B testing to identify your potential visitors and their expectations. This type of testing will assist you in optimizing your landing page as much as possible. Website forms that request personal information results in a higher bounce rate. Most visitors look for office locations, contact information, or directions, not the other way around. So refrain from inquiring about the visitor’s address and phone number.

5. Focused Customer-Centric Homepage:

Do not mix up the home page and the landing page. A homepage typically contains multiple links that have the potential to distract the visitor, whereas landing pages contain fewer links with tantalizing CTAs. However, if you choose to use your homepage as your landing page, you must ensure the following:

• It has only one goal.
• The content must be direct and,
• Diversify your marketing funnel to increase conversion.

What steps are involved in creating a customer-centric landing page?

To create high-quality landing pages, consider following these steps, each with its tips and tricks.

1. Determine the goals of your landing page to define what visitors should do once they arrive at your page.
2. Conduct a competitor analysis to determine what unique selling point (USP) you can provide a customer.
3. To better serve the needs of the viewers and increase the likelihood of conversions, better understand your target audience and identify a target group for your landing page.
4. Headlines must be captivating and engaging. Writing value-added subheaders increases your chances of rising conversion rates.
5. Keep your landing page content simple, precise, and brief to instill trust in your visitors.
6. If you want visitors to move down the customer funnel in the desired direction, you should minimize the number of exit points on your landing page. For example, reducing the number of hyperlinks is a common way to keep visitors from leaving your page.
7. Create a compelling call to action (CTA) or an attractive submission form that begs the visitor to click based on your conversion objective.
8. Make a perfect, sensible, or original design. Your landing page must be easy to navigate for your visitors, so it must be plain and simple in design.
9. Increase the number of visual aids with genuine testimonials, color-friendly designs, and images. It will assist your visitors in better visualizing their results after they decide to sign up.
10. Make sure your landing page is functional and compatible with various device platforms.

Takeaway

At puneet.ae, a top Branding Agency in Dubai we have experts in creating customer-centric landing pages, which are critical to the success of your business. As a leading web development company in Dubai, we focus on creating pages that satisfy the audience. As a result, if you want high-end customer-centric pages that can convert your traffic into potential customers, please get in touch with us immediately. Get our other specialized services, such as SEM, SMM, SEO, Logo and Branding, and Website Design & Development, for your website to ensure traffic and profits.