Why should your website be mobile-friendly?

7 September 2021

Today’s business requires the use of a website. Mainly because your website provides the groundwork for your relationship with clients, from giving details about your business and specialty areas to encouraging potential clients to take action.

This implies your webpage must appeal to customers based on how they use it. You might have a stunning, interactive desktop webpage, but if it isn’t mobile-friendly, you’re missing out on a critical aspect of user experience.

In today’s technologically advanced world, smartphone internet traffic outnumbers desktop traffic by around 3% each year. While PCs and laptops are utilized at home and in the workplace, the majority of people use mobile devices while they are on the road. Smartphones and tablets are used by people of all ages to stay productive, surf social media, or catch up with the news. The continual availability of content has resulted in a culture that expects rapid flows of information, even while on the road. As a consequence, many companies have changed to develop mobile-friendly layouts so that users can access what they are looking for whether they’re sitting behind a desk with a standard PC, traveling to work while on a tablet, or using their smartphone.

Usually, a person spends 5 hours each day on their cell phones, on average. It isn’t just YouTube cat videos, either (though you’ll find a ton of that).

When browsing on their cell phones, more than half of smartphone owners have found a new brand or product.

In today’s day and age, having a mobile-friendly webpage isn’t simply a nice idea; it’s a must. This article will discuss why your organization requires one.

Why should your website be mobile-friendly?

What is Mobile-Responsive Design?

Responsive web design is that version of the web design, developed according to a web page’s layout and the elements are designed to the size of the screen it’s being displayed on. If you’re on a PC, for instance, try reducing the page. You’ll note that the material shrinks to match the display’s dimensions and that the font sizes reduce as well. A responsive website allows visitors to view it on any device and it will still appear and perform consistently across any screen size. For example, the font size on a desktop may be 28px but only 16px on a smartphone. You may also personalize the site for each device by addressing different screen sizes. On smartphones, sections that are visible on desktop computers can be concealed, and vice versa.

A mobile-responsive site adapts to the smaller display size and structures the content and UI to be mobile-friendly, including:

  • Text that is larger and easier to read
  • Navigation that is compatible with mobile devices
  • Icons and page components that are touch-friendly

1.) Broadens your exposure.

One of the most advantageous aspects of having a mobile-friendly webpage is that it allows you to reach a larger audience.

Because responsive design makes online sharing easy, your website users are more inclined to post it on social media.

Furthermore, Google uses mobile-friendliness as a ranking indicator. As a result, mobile-friendly websites rank better in search engine rankings.

A responsive website is a free approach to improve your search engine ranking. Why wouldn’t you want to take advantage of that chance? 

2.) Mobile-friendly websites have more page views per visit and reduced lower bounce rates.

A good mobile customer experience is crucial. Guests will be compelled to invest more time on your website, moving from different pages, learning more about your business, and having more opportunities to converse. This is if your website looks gorgeous on small devices without any need to zoom, loads quickly, and has a mobile-friendly navigation system. One of the most efficient methods to keep people on your page longer is to make it mobile-friendly. People are more inclined to stay on an easy-to-use site and are less likely to abandon it, thus having a mobile-friendly website lowers your bounce rate.

3.) Creates a sense of trust and credibility.

Establishing trust and credibility is an important aspect of the process, whether you’re attempting to attract new populations or keep existing ones. Consumers should be able to reach your business at any time, and they must be confident that the company is trustworthy, reputable, and dependable. How can you stand out, especially in a world when clients are bombarded with messages, incentives, and advertisements?

A mobile-friendly website is one of the most effective methods to establish trust with your target audience. It shows prospective and existing consumers that you’re adaptable, flexible, and care about your comfort while you use their website.

4.) A low-cost way to improve SEO stats

The ability to improve total engagement, conversions, and sales is the most compelling reason for having a mobile-friendly website. In today’s hyper-competitive digital world, providing users with a smooth mobile experience is critical. Because you don’t need to maintain several versions of the webpage for various devices, it can make a significant contribution to the overall income.

Consider the mobile user experience in comparison to the PC user experience: what are the gaps in the consumer experience that might lead to a smartphone interface being abandoned? Is it easy for them to locate your website in the first place? Mobile-friendly webpages are prioritized by Google’s search algorithm, therefore having a mobile-friendly website is essential for maintaining a good SEO position.

Finally, when properly implemented, a mobile-friendly website is a sound investment that may pay off handsomely. Mobile-friendly sites are the future of website design, whether you view it from a long-term or short-term viewpoint. And companies that invest in these technologies early on are the ones that see the most long-term profitability.

5.) Makes sure that you have their attention

People today have a smaller attention span than a goldfish in our immediate, digital world. 

A mobile-friendly website has the advantage of loading rapidly. You can’t afford to have a website that takes an excessive amount of time to load. In an instant, your consumers will leave your site.

If your site takes longer than 3 seconds to load, more than half of mobile web users will abandon it.

Don’t let a big number of prospective clients slip through your fingers. Make your website mobile-friendly.

6.) You just have to manage one website.

Because your webpage is mobile responsive, you just have to manage one website, which is less expensive and tedious than building two distinct online products. People used to have different sites for mobile and desktop, but now that mobile responsiveness has been introduced, you just need to pay for one, saving money on hosting and domains. This also eliminates the need for redundant content. If you have different desktop and mobile sites, you’ll have to replicate all of the information from the desktop site onto the mobile site, which will damage your SEO stats. Google can analyse, index, and arrange your content better if you have only one site.

Lastly, having a single website helps you to increase your backlinks, which is an important SEO practice.

7.) Mobile-friendly information is more likely to be shared. 

Sharing is an essential method of distributing information. Customers must be able to share what they see and appreciate with others, from social media connections to text messaging websites to family and friends. Sharing from a desktop to a mobile device, on the other hand, is not particularly effective if your site is not mobile-friendly. Even if a customer wishes to share information with others, the material the new client receives will not be in an appealing format, and they may not take a moment to save the link to read it on their computer.

8.) Customer loyalty is increased by mobile-friendliness.

People will return to your website and use it over and over again if they are happy with their experience with it and have a favourable opinion of it. On the other direction, 62% of consumers are less inclined to purchase from a website in the future following a bad mobile experience. As a result, even customers who made a single purchase from a non-mobile-friendly website will not be interested in sustaining long-term connections with this company. Making a website mobile-friendly is an effective approach to attract loyal clients/users who generate more income for you than new ones.

9.) Before making a purchase, smartphones are frequently utilized to research the products.

Users want to evaluate the variety and pricing given by different online stores before purchasing a certain product to make the most profitable selection. According to statistics, 69 percent of users between the ages of 18 and 39 use mobile devices to do product research.

While filling out web forms with personal and sensitive data on a computer is more comfortable, scrolling through product pages on the move is more convenient. As a result, studies reveal that individuals typically utilize mobile search to decide which goods they want to purchase, then transfer to desktops to finish the transaction. However, if your webpage isn’t mobile-friendly, you’re out of luck.

Wrapping up

Co-ordinate your plans with a design studio if you’re considering a mobile update and/or redesign for your corporate website to be mobile friendly. They will then help design / re-design the elements of the website, considering the different device screens, touch sensitivities, and most importantly, the user experience even before developing it.

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