Intuitive Website Design – Holding the Key to Better Conversions

24 January 2022

The simpler your website is to use; the more users will use it. Intuitiveness is a fundamental element of “simple to use.” When the visitors come across an intuitive design, they immediately know what to do. On the contrary, if they have to click back and forth, search up information on various pages, figure out whether the seller ships to his locality, or scroll up and down to look for a call to action, they will close the browser and move on.

Hence, design is intuitive when users can concentrate on a task without pausing, even for a second. Intuitive designs drive people’s focus to vital tasks. Finally, an intuitive design enhances a user’s experience. High conversion rates directly relate to quality user experience. Thus, making your website intuitive to use is a significant necessity for generating an amazing customer experience.

Intuitive website design
Intuitive Website Design – Holding the Key to Better Conversions

Intuitive Website Design: Why and How?

A user-friendly website is simple to navigate. It offers a seamless experience that leads to the desired goals. It enables you visitors to locate what they want and take the appropriate steps accordingly. By offering an experience with the least possible friction through gradual progress and innovative shortcuts, an intuitive website is “attention-saving.” On the other hand, a not so intuitive design drives your visitors to focus on what is not functioning, leading to frustration with your brand.

Essential aspects of an Intuitive Design

Everyone’s brain functions in a unique way. People who keep abreast with technology and are aware of new advancements can interpret and use challenging websites with ease. However, those who are technologically inept and have difficulty understanding a website’s interface sometimes struggle to understand the features and functions of a website. Hence, the need to create an intuitive website becomes all the more important. Some of the important aspects of using an intuitive website are as follows:

1. Adequate market research

Perform a thorough market research to learn about the many methods for creating a simple yet original web page that will help your customer and even inexperienced people to use it.

2. Page Layout

It is good to create a simple page layout that is both intuitive and appealing, so that it could invoke interest among the visitors and enable them to learn more about your products or services.

3. Simple tools and functions

Using simple tools and functions in your website will help the visitors to explore and understand the website the better way. It will put them at ease and drive more traffic.

One of the most important factors in a website design is the ease of search, which is where flawless navigation plays an important role. Easily important is to organize a large amount of content on your website so that it makes sense. Card sorting is a wonderful tool in this context, as it is an excellent, dependable, and low-cost tool for identifying trends in user expectations for content or functionality.

Typical conventions for site design

Here are a few points to consider while ensuring an intuitive web design.

  • Users should always be able to return to the homepage by clicking on the logo (located in the top-left corner).
  • “Contact” must be the final link in a horizontal navigation menu (or the bottom one in a vertical menu).  
  • It is better to include contact information in the footer
  • Make sure to strive for consistency. Throughout the site, navigation and other critical features should be in the same place.
  • Regular text and links should be discernible.
  • The scrollbar must be visible if users scroll down.
  • Text positioned to the left is easier to read than text oriented to the right (since Westerners read from the left).
  • Display helpful messages and notifications that are easy to understand.
  • Use simple terms that users can understand across the interface (e.g., “Contact” instead of “Communication”).

Adopt Omnichannel Personalization

Offering a personalized user experience on your website can help you attract and retain more customers. It makes it easier for the visitors to find products most relevant to them. Here are several other important tips in this regard.

  • Personalization can work appreciably in improving the user experience on a website.
  • It helps to provide product suggestions based on previous purchases and emphasize on the most relevant goods for visitors. It is especially beneficial for sites with a large range of products.
  • Use further support based on the behaviors of visitors. Brooks Running, the renowned American sports equipment company lowered the return rate by 80% by aiding shoppers who put different shoes in various sizes in their carts so they could find the correct size and fit.
  • Depending on the situation, you can use various functions. For example, you could only display logged-in users a link to a customer-only knowledge base.
  • Based on the source of traffic, exhibit different information and messaging. Visitors can explore the site more intuitively when the content is relevant.

As internet marketing grows, new technologies and customer expectations are continuously changing what “intuitive” implies. You must keep current by testing and monitoring how your visitors engage with your website on a regular basis.

Focus on the intent behind an intuitive design

Keep in mind that the purpose of an intuitive website design is to assist users in swiftly finding what they want and performing the intended activity with the least possible friction. You can execute this by:

  • Creating a user-friendly environment
  • Optimizing the relevance of content and goods offered to each visitor by reducing clutter on your website
  • Creating the quickest route to buying

Wrapping up

To conclude, you can increase the efficiency of your website by using an intuitive website design. These kinds of designs assist businesses in achieving their goals and contribute toward ensuring better conversions as well. The rapid growth of numerous user interfaces has aided in the creation of intuitive designs, as they are self-explanatory and do not need much training. As a result, you can save a significant amount of money, energy, and time by creating a smart website design.

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