Brand Strategy Agency in Dubai
Kick off your branding journey in the right direction!
Why does Branding Strategy Matter?
If you want to promote your brand in order to grow your business, then you’re going to want to give yourself the best possible chance to be successful.
The customized branding worksheet
A strong brand strategy helps you build a strong brand and defines who you are, and what you stand for as a business.
With that in mind we have designed a customized branding worksheet that will help you gain clarity and set the long-term goals for your brand!
Without a branding strategy in place, it can be difficult to analyse whether your brand is heading in the right direction or not. People are always looking for reliable and credible brands, and they would prefer to attach their needs to it only if they trust the brand enough.
Our Bespoke Process
01 Define your goals
This is the foundation of your brand. It's all about defining your purpose, vision, mission, and values. If you are clear about where you want to take your firm, your brand will help you get there.
02 Identify your Buyer Persona
Who are your target clients? If you say “everybody” then you're targeting nobody. The exercises and questions we ask will help you narrow the focus on a niche group of people.
03 Define the Brand Positioning
This is a strong and clear statement that defines your brand, your customers and what you do. It allows you to stand out from the crowd and focus on the problems you solve.
04 Craft the Tone Of Voice & Messaging
Much like the uniqueness of your personality, how you speak is also unique to you. The tone of voice sends out signals, which carry the characteristics you display.
05 Define the Archetype of the brand
The brand archetype helps shape the brand's personality. Do you want to appear as a brand that strives in innovating? Or perhaps a brand that is witty and playful? This step will help you do so as your brand may fall into 1 of 12 categories.
06 Kick-off the Design process
With all the information needed we kick off the design process with our own research and logo design concepts. This will set the basis for the rest of your brand.
Where do you fit in
How do you wish to see yourself in the limelight? The brand archetype helps you shape the personality of your brand.
Pick your personality!
A brand archetype is a way of presenting a brand – what it stands for, it's values, behaviors, and messages. This is done for consumers to make it more recognizable and relatable to target audiences. Your brand may fall into 1 of 12 categories as follows:
- 01. The Magician
- 02. The Creator
- 03. The Ruler
- 04. The Lover
- 05. The Caregiver
- 06. The Jester
- 07. The Sage
- 08. The Explorer
- 09. The Rebel
- 10. The Hero
- 11. The Everyman
- 12. The Innocent