Make hiring look fun and exciting!
“Hiring”, “HR”, “Human Resource” is generally associated with a corporate perspective. Our goal with Melius Consulting was to make hiring feel fun, colorful, bold, and witty in order to appeal to the masses.
It was all about unique layouts, witty copy, and abstract visuals. We used elements from the logo throughout the website. Capsule shapes were used for image masking on some images.
Additionally, we introduced witty copywriting and micro-messages. In other words, it meant replacing Call-To-Actions like “Learn more” with “Sounds Interesting”! Tell me more”
Visuals played a vital role in enhancing the message on the website by adding context and supporting it!