Challenges
“It’s a Wrap” presented a unique branding challenge. This wasn’t a single-style brand, but a three-pronged approach within one umbrella. They offered a signature luxury range of high-end wrap dresses, a collection of modern abayas designed for women, and a line of affordable and stylish everyday wrap dresses. The key was to develop a brand identity that seamlessly encompassed the elegance, versatility, and cultural inclusivity inherent in the wrap dress across all three categories.
Solution
We leveraged the strengths of “It’s a Wrap.” The name itself evokes positive emotions and references the product. It’s versatile and inclusive. The logo design adapts for each line, with variations for luxury, abayas, and ready-to-wear. A sophisticated color palette with gold as the base defines the luxury aspect of the brand. Jewel tones might highlight the luxury collection, muted earth tones for the abayas, and a more vibrant color spectrum for the ready-to-wear line.