Creating a unique brand identity for an investment firm – StonePine Capital Partners, that builds trust, credibility and a strong presence in the investment market
The logo design for StonePine was designed based on two colors – green that symbolises strength and trust, while grey is for balance and stability. The green shape in the upward direction represents growth, also in the shape of Pine tree, where “Pine” is part of the brand name. The font used on the icon S is Serif that represents class, authority and grandeur.
The end result is a brand that builds trust, credibility, while showcasing itself as a global market leader!