Why is Content Important for SEO

21 February 2022

Marketers must sit up straight and listen when Google says an SEO ranking criterion is significant. Why? Given that Google controls over 90% of all web searches, it is reasonable to assume that the search engine giant is an expert in the matter. With its complete monopoly, Google’s criteria and page-quality guidelines are what influence the best SEO strategies, which is extremely significant for content marketing as well.

Google search traffic was roughly 3.6 billion searches per day before the outbreak of the pandemic. However, beginning March 2020, search traffic has increased to around 6 billion. That is an increase of 2.4 BILLION daily searches over the previous year!

SEO

Why is SEO a driving factor for your content marketing?

Search engine optimization, or SEO, is a way of improving a website so that it appears at the top of a user’s online search and receives more traffic. In layman’s terms, SEO is important since it increases the visibility of your website to people, allowing you to turn more leads into customers. A decent SEO can help your website rank higher on Google and appear on the top page of the search results. Eventually, it would be right to refer to SEO as the backbone of your digital marketing strategy, as it is one of the most effective ways to generate potential customers for a company.

SEO directs visitors to the greatest content on the internet. In fact, SEO delivers more organic traffic than social media since it is such a great marketing technique. Not surprisingly, organic searches account for 53.3 percent of all website traffic.

Google’s algorithms are continuously improving to provide useful and relevant results in a fraction of a second. Google is striving to give “useful and relevant results” in the form of pieces of content that is easy to find all across the internet. The relevance and applicability of these contents to the user searching are higher than the non-SEO content. Therefore, for your content to have any SEO value, it must be useful to searchers.

How do search engines function?

Search engines are digital libraries that store copies of web pages rather than books. When you ask the search engine for anything, it searches the library for it and tries to give you the most relevant results. To do so, each search engine has its secret algorithm, with Google being the most dependable. Though, it is still a mystery how these algorithms operate, but it is clear that they look for:

  • Query words 
  • Expertise in sources, as well as your location and situation 
  • Relevance, and
  • The usability of the page

Why should you optimize your content?

There should always be one consistent trait when developing content for your website, blog articles, or online press releases, and that is quality. Yes, high quality content not only reflects the values and culture of your company but also influences your search rankings appreciably. Here is why:

Shareability

Creating useful content makes it more likely that readers will want to share it with their friends and on social networks. Not only can sharing considerably boost your content’s visibility, but social shares like +1s, likes, and tweets can also act as signals that help your content rank better in search results.

Larger presence

Adding more content to your website increases the overall size of your website, making it look more authoritative to search engines. The more content you have, the more likely your web pages are to appear in search results. Also, by consistently adding content, you can enhance the crawl rate of your website significantly.

Keyword possibilities

By creating high-quality content based on extensive keyword research, you can improve your content’s ranking for certain keyword phrases. It is equally possible to optimize your content to rank for the most valuable terms by investigating what terms the users use when looking for your goods, services, or blog topics.

Disaster prevention

When it comes to developing high-quality content, it is not necessarily about what you get out of it, but rather what you do not get out of it. Content that is sparse, shallow, or contains too optimized links might bring you into difficulty with the search engines. The simplest method to avoid search penalties is to stick to high-quality content that will benefit your readers.

It is hence evident that acquiring more high-quality connections is extremely beneficial for businesses, as quality has an eye for quality. Authoritative sites and people will express more interest to connect to your content if it is good, valuable, and relevant.

What to do with the quality of the content?

In order to ensure up-to-the-mark quality of your content, you need to make it top class. Here are some of the important points to consider in this context.

  • The content should be of excellent grade
  • Provide relevant information
  • Keep your niche in mind
  • Make sure there are no typos or grammatical blunders
  • Maintain a consistent flow that readers can follow.
  • For the most part, most viewers will be able to read at an average to a low level.
  • Cite reliable sources and provide links to credible sources (make sure to link directly to the source, not an indirect link of a link)

While it is imperative that your content should be well-written, making it well-structured, organized, and mobile friendly is equally indispensable.

Because the majority of online users skim, you’ll need to divide up your content into readily digestible sections, such as:

  • Short paragraphs
  • The use of headings and subheadings (H2s and H3s)
  • Lists with bullets or numbers
  • Lists with bullets or numbers, Images, videos, infographics, and other forms of media to break up text and increase engagement.
  • Bolded central ideas for readers to easily pick out

Takeaway

Investing time and effort into creating high quality content can pay off in several ways. It can aid in the growth of your readership, brand authority, and even search rankings. Don’t scrimp on quality since it will pay off in the long run for your business. Not but the least, relying on organic SEO would be a great asset in addition to quality content. So act wisely and be sure to rank high up in the search engine page rankings.

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