Latest trends in web development and web design company in Dubai
Did you know that the first website was created only 31 years ago? Since then, the world of web design has undergone a rapid transformation. From Dark Mode, Artificial Intelligence to Virtual and Augmented Reality, there’s always something new on the horizon. Our website design company in Dubai will share some of the latest website trends in Dubai and how web designers are using them to enhance user experience and drive engagement to websites.
1. Progressive Web Apps (PWAs)
PWAs are web applications that function like native apps but are built using web technologies such as HTML, CSS, and JavaScript. These apps are reliable and offer an engaging experience to users regardless of their device or internet connectivity.
They also offer features such as push notifications, offline access, and home screen installation. PWAs are the latest trend in the web design market and have become increasingly popular due to their ability to bridge the gap between web and native app experiences.
A major advantage of PWAs is their ability to function offline, which makes them ideal in areas with poor internet connectivity. They also offer a better user experience, as they load quicker in comparison and have smooth transitions between pages. Moreover, they are cost-effective, as they don’t require separate development for different platforms.
2. Motion design
Motion design is the use of animation and other visual effects to enhance user experience. Web designers incorporate this by creating animations, transitions, and other visual effects to make the user interface more engaging and intuitive.
Motion design has become increasingly popular in web design due to its ability to add personality, tell a story, and guide users through the user interface.
Additionally, it also helps to reduce cognitive overload by breaking down complex information into simpler, more digestible pieces and improving the perceived performance of a website by making the user interface faster and more responsive.
3. Artificial Intelligence (AI)
AI is becoming an increasingly important trend in web development due to its ability to automate processes and provide personalized experiences to users. In web design, it is used to provide chatbots for customer service and analyze user behavior via analytics to provide personalized recommendations.
For instance, The well-known US-based store Target uses statisticians to break down their store analytics & user behavior to determine if women are pregnant or not, which prenatal phase they’re in, which mothers are traveling for the summer, etc. to promote products and send them coupons via email to boost sales.
Other than its multiple uses, it is also used by web designers to improve accessibility on websites by providing voice interfaces and other assistive technologies to cater to differently-abled people. It also significantly reduces human error by improving efficiency and automating tasks like content moderation, scheduling, and data analysis.
4. Dark mode
The latest trend in web designing and apps is dark mode. Nearly 81.9% of people of smartphone users use dark mode. It is a design trend that involves using dark color schemes instead of light ones. Due to its ability to reduce eye strain and improve battery life on devices with OLED screens, it has become increasingly popular.
Moreover, It is also believed to reduce blue light exposure emitted by screens which have been linked to sleep disruption and other health issues. In addition to these health benefits, dark mode is also considered more aesthetically pleasing by some younger users as it gives a sleek and modern look to the UI, making it popular with users who prefer a minimalistic design.
5. Virtual and Augmented Reality (VR/AR)
VR/AR has been gaining rising popularity in Dubai, specifically in the real estate and tourism industries. This technology creates an immersive and interactive experience for users allowing them to experience the visualized version of the property or destination without stepping foot in the area. In addition to this, VR technology is used for prototyping and testing web designs.
Designers use VR headsets to view their designs in a simulated 3D environment, allowing them to identify any potential issues and areas for improvement. This saves time and resources in the design process and allows for faster iteration and accurate feedback.
6. Bold Typography
Bold typography is a web design trend that has gained significant traction in recent years. Bold typography is particularly effective in creating a strong visual hierarchy, emphasizing key information, and making the text more readable by making it more striking for the user to read. A popular example of a website that utilizes bold typography effectively is the website for the New York Times Magazine.
The website’s design features bold and striking typography in its headlines, which immediately catches the user’s eye and draws them into the content. The typography is used to create a clear visual hierarchy, emphasizing important information and making it easy for users to navigate through the website. They use bold fonts to emphasize important quotes, statistics, and other information in articles.
For instance, in an article about Covid, the newspaper used a bold font to emphasize the number of cases and deaths in the United States. Additionally, the website’s use of bold typography is effective in creating a sense of brand identity, as the typography is consistent throughout the website and is instantly recognizable.
7. Scroll Animations
Scroll animations are a popular technique used in web design to add interactivity and visual interest to a website. These animations can be triggered as the user scrolls down a page, creating a seamless and engaging experience. One website that effectively utilizes scroll animations is Tequila.ae, a creative agency based in Dubai.
Upon entering the website, the user is immediately greeted with a full-screen video background that sets the tone for the site’s bold and dynamic design.
As the user begins to scroll down, they are presented with bold typography and graphics that appear and fade out with fluid scroll animations. These animations are used to draw the user’s attention to key points on the page, such as the agency’s services and notable clients.
8. Asymmetric layout
It is a web design trend that breaks away from traditional symmetrical layouts by intentionally placing elements in an unbalanced or unexpected way. This technique creates a dynamic and visually interesting design that captures the user’s attention and creates a sense of movement and depth.
Asymmetric layouts can be achieved through a variety of techniques, including overlapping elements, varying sizes and shapes of elements, and the use of negative space.
9. 3D elements
The 3D elements add depth and dimension to a website, making it more visually appealing and interactive. With advancements in web technologies, 3D elements can be seamlessly integrated into a website to create a unique and engaging user experience.
The Takeaway
While the trends are a good way to stay updated with changing times, it is also a must to follow a good strategy to plan a smooth user flow for intuitive & interactive designs. Stay updated with the latest trends in web design and development, with Puneet.ae, the top branding agency in Dubai, that builds brand value across all digital touchpoints.
